Thinking of opening your nail salon? This article shows how to plan, start and run your manicure and pedicure salon.
Specialized nail salons are increasingly in demand
The beauty industry is booming, and it’s a niche full of opportunities. In this promising scenario, Brazil, in turn, stands out as the third largest market in the world for beauty products and services.
New aesthetic concerns, trends and services arise all the time. For example, if before, manicure and pedicure were services offered in beauty studios and other services, today, they are the apple of the eye of specialized salons.
These spaces dedicated exclusively to foot and hand care are called the nail salon or Nail bar, an establishment inspired by a European concept that combines care with aesthetics, leisure and entertainment.
At first, this trend can “make the head and pocket” of the entrepreneur who wants to invest in a more sophisticated and differentiated place. The Nail Bar proposes to add services to attract a range of customers who seek, in addition to beauty care, places where they can relax and unwind.
In short, if you have the capital to invest, it is possible to open a differentiated salon and even bet on a nail salon and marketing products for hand and foot care.
But if your investment potential doesn’t allow you to go that far, you can choose to start a mobile salon business or open a beauty salon in your home to save costs.
The important thing is that if you currently work as a manicure and pedicure and specialize in this service, you can start and have your own business.
Want to know how? We have gathered the top tips for planning, starting and running a beauty salon business for you to successfully undertake.
Decide what type of salon you want
When starting a nail salon, you need to know what kind of salon you want, if it’s going to be a small salon with fast and cost-effective services.
Either medium or large offers comfort and inviting services, such as happy hour space or other amenities and entertainment options. In this case, it is worth taking inspiration from the European trend of Nails Bar.
Regardless of the style or configuration you choose, small and comfortable, spacious and sophisticated, you need to focus on the quality of products, service and, above all, procedures.
You should remember that when choosing a business model, the location and the prices will define your target audience.
Do you know what will attract a particular client to your nail salon? Will it be a fast and efficient service or convenient? Or it will be the opportunity to have a new, comforting and pleasurable experience, even if you pay more.
Consumers have specific tastes; some are looking for price, others want speed and prompt service, and others want to enjoy beautiful and cozy environments that are effective in terms of relaxation.
In short, your differential can be both a drinks menu and a kid’s space for moms, massages or comforting treats for those looking to relax, an enamel shop, or just a service focused on those who want beautiful nails but without wasting time.
What you need to do, first of all, is to decide on a service format that fits your availability, perspectives and, of course, your budget or funding capacity.
Make a business plan
For many, the idea of making a business plan seems like a seven-headed animal, or it is not attractive. But most people who want to achieve their goals have a plan. And if you want have a good business plan that can help you to outrank your competition and allows you to make a long-lasting profit then you can contact our business plan writers for a best nail salon business plan.
Do you not handle plans and goals well? So, if you want to undertake, you must exercise your taste. Want a tip? Imagine that your business plan is a map that will take you to an unforgettable place called success.
The aim, plan and focus on and describe the following items in your planning:
- The business model
- Market analysis
- Customer profile
- Organization and management
- Services and products
- Marketing strategy
- Forecast of income and expenses
Choose a good location
Your salon has the best chance of succeeding if you choose a strategic, easily accessible and cozy location.
After researching the industry, competition and where your customers are, you will know the best place to invest in your business.
Keep in mind that many factors should influence your decision, such as the demographic area, competing companies located near you, and parking space, among other aspects that will contribute to the success or not of your venture.
Also, don’t forget to do a pre-research at the city hall to check the municipal zoning law. Find out, if not some, impediments to your company’s installation in certain places and research the necessary licenses for opening your salon.
Choose the legal structure and register the company
One of the main steps that require the attention of the entrepreneur seeking to formalize his business is the company registration to obtain the CNPJ. First of all, you need to choose a legal structure.
In the same way, you choose a legal structure; you must plan your company’s tax issues and analyze the best system for collecting taxes. There are three general lines of tax regime: Real Profit, Presumed Profit and Simples Nacional.
Although the choice of the tax regime is an aspect that must be analyzed with your accountant, Simples Nacional is usually the most suitable for Microenterprises (ME) or Small Businesses (EPP).
For more information you should visit our business plan consultant.
Hire qualified professionals
Depending on the structure of your nail salon, you will need to recruit professionals for the reception, cleaning and execution of manicure and pedicure services. Look for professionals who are engaged and willing to grow and show their talents. Many talented and prepared people are looking for good opportunities in this area.
There is an increasing demand for professionals working in this area, so there are courses and beauty schools that seek to prepare good professionals to fill this gap.
This is where you can start recruiting some talent to help serve your customers. When forming your team, inform yourself about labor laws, employment contracts and legal requirements for hiring in this sector.
If you liked these tips, how about knowing a little more about how to open a company? Check out our legal guides and learn about your future business’s legal aspects.
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