What do you mean by network optimization?
It is essential to improve network performance and reliability. Network optimization is a set of different tools and techniques. Several business requirements require a certain level of performance. However, some limitations, such as time and budget, often get in the way. Hence, you have to optimize within those constraints. After optimizing, you can continuously monitor the network to ensure that you maintain the desired level of performance. There is a lot that can impact your performance as the networks tend to be complex.
How do you measure network optimization?
It is imperative to measure the effectiveness of network optimization efforts. The metrics associated with tracking network optimization mirror those related to network performance monitoring. Following are the three significant network optimization tips for your website-
1. Latency and round-trip time
RTT and latency both deal with the speed of the network. In networking, the term latency has a broader meaning—the time required for a data packet to travel from the sending endpoint to the receiving endpoint. However, there may be many factors that may affect the path.
A successful SEO strategy includes many aspects that must be prioritized based on the anticipated efforts. Understanding the cost before coming to the site latency optimizations is essential.
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Get a UX development board
You will have a hard time making impactful updates without UX development. You should help UX developers fight political performance by building a business case with relevant data. It is crucial to think about the latency performance of the site. It is also essential to be supportive and listen to the needs of your developers.
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Consolidate multiple HTTP redirect chains
HTTP redirects should be avoided for web performance optimization. You should implement a single 301 HTTP redirect and make sure that all the chains are consolidated.
Web font flies might require significant download times and block the rendering of the textual content, which is essential. The web pages may also require more round-trip times as the visual content is left dependent on the load completion.
You can also use CDN, as the constant delivery networks have physical servers worldwide. They cache your content when a user requests it, which removes the round trip latency time as they place the servers physically closer to the user.
2. Packet errors, packet discards, and packet loss
A bottleneck is a point where data flow is impaired or hindered. It occurs when there is insufficient data handling capacity to accommodate the current traffic volume. The data flow slows down due to the speed of the slowest point in the data path. This also affects the application performance and can cause some applications to crash.
How can these bottlenecks be fixed?
These bottlenecks are located by testing the network performance at various devices and isolating the devices performing slower than the other points in the network. Many people make use of SEO Wollongong, which is a progressive search engine optimization agency that is determined to help out local businesses recover from the detrimental impacts the pandemic caused on their business.
Following are the steps to ease network bottlenecks
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Load balancing
An organization’s connectivity is a familiar spot for network congestion, and many businesses around you spend money installing internet links. BGP or Border Gateway Protocol is implemented on large enterprise networks to take advantage of internet load sharing, and many network vendors offer load-balancing internet connections.
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WAN optimization and SD-WAN
WAN leverages leased lines from the service it provides, and it is impossible to increase the throughput without incurring costs. Most companies implement WAN optimization by installing appliances at either end of the WAN connection.
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Virtual Port Channel
Port channeling is combining multiple physical links to increase the bandwidth between two network devices. This technology has been around for decades. It has proven to be incredibly useful for eliminating bottlenecks between the network router and the switch uplinks.
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Leaf-spine architectures
The bandwidth between the computing, storage, and network is a significant concern. One way to address this is moving from a traditional three-tier network design to a leaf-spine architecture in the data center.
3. Bandwidth and throughput
High throughput is the one which reflects a very high-speed network and the users receive large amounts of data per second. Throughput is the measurement of how much data is exchanged between the user as well as the server over a given period of time. It is important to have a higher bandwidth as it means you will be able to achieve a higher data transfer rate. This in turn leads to shorter download times. It is important to have a high bandwidth when downloading large files.
Bandwidth refers to the capacity and throughput refers to how much data actually transmits. These two terms are related to network performance. Bandwidth provides one with a theoretical measure of the maximum number of packets that can be transferred. On the other hand, throughput tells you the number of packets that are actually being transferred successfully. Throughput is more important than bandwidth.
Bandwidth matters a lot in SEO as many users don’t just run a single application at a time. A user has the tendency to check multiple applications at the same time. A smooth experience of multiple concurrent sessions requires a plan with higher bandwidth.
Every video stream you watch has a certain bit rate which gives you an indication of how much bandwidth you will need to watch the video without any type of disruptions. It is important to have a sufficiently high bandwidth service. Broadband routers are very affordable and one can easily set up a LAN at home for sharing the broadband line among multiple PCs. These network optimization techniques affect SEO and hence it is very important to keep your applications in check if you want to have a smooth SEO experience.
Wrapping up
These pointers are just the tip of the search engine optimization iceberg, but they’re a great place to start. You must be patient as you implement these suggestions to your website because ranking highly in Bing, Google, and other search engines won’t happen fast.
