With around 2.9 billion monthly active users, Facebook is one of the most beneficial platforms globally. But over the past few years, Facebook has evolved in so many ways that even business owners have started relying on the platform.
And indeed, Facebook has changed the marketing trends, so much so that businesses have begun to embed Facebook feeds on websites. A functional Facebook widget on the website has helped them win their target audience’s trust in no time.
Looking at the immense possibilities with Facebook, we have jotted down some benefits of Facebook feed on the website. More importantly, we have also mentioned how you can embed a Facebook feed on your website. So please stick around and see what we have in store for you.
3 Awesome Ways To Showcase Facebook Feed On Website
As a business owner, remember that you do not have way too promotional. When you embed a Facebook feed on a website, it helps you bridge the gap between you and your audience. So, in a way, a Facebook widget is an approachable representative of your brand.
Therefore, you must ensure the content you showcase should be useful and not tangent to the needs of your audience. To take things off your plate, we have mentioned some of the easiest ways to embed Facebook feed on the website.
1. Create A Facebook Feed Wall
When showcasing Facebook widgets on the website, one of the best and most time-saving things to do is to opt for a social media aggregator tool. These tools are a one-time investment. You have to install them once, and they will update the website feed automatically. So as a business owner, it takes another thing off your to-do list.
Besides, these tools also help you to customize the overall look of your Facebook widget on the website. A well-customized Facebook widget on the website helps you make it more visually appealing. You also have total control over what posts you want to showcase on the website with the help of a moderation panel.
We recommend choosing a theme and layout that mirrors your brand image. You can also change the font color and its size at your convenience.
2. Facebook’s Inbuilt Embed Feature
Luckily, Facebook also offers an embedding option. To opt for this, you can go to the post you want to showcase on the website, click on the three dots, and find the embed option here.
You can copy and paste it at the backend of your website. This embedding option is the easiest method to embed the Facebook feed on the website. However, this feature allows only one post to embed at a time. And you do not have access to customization and moderation.
3. Use A Plugin Or A Widget
You can use a plugin or a widget to embed a Facebook feed on the website. But in case you have concerns while using an anonymously owned plugin or widget, this is where Facebook can help you. Facebook has a social plugin that offers many features, such as the Like Button, Share Button, etc. You can visit the Facebook for Developers section to get more information about this feature.
Key Reasons Why You Should Embed Facebook Feed On Website
If you are still on the fence if you should embed a Facebook feed on the website, we have noted some benefits that will convince you.
1. Boosts Engagement On the Website
A Facebook feed contains diverse content; it can be an entertaining video or a thought-provoking post related to your business niche. As a result, showcasing Facebook content on the website helps the visitors figure out a reason to stop by and learn more about your products. For example, you can embed a post that busts the myths related to your products. You can also address the pain points of your target audience. This will create curiosity.
Besides you can also add user-generated content to the website. A Facebook feed containing user-generated content will help you humanize your brand and seem more approachable to your target audience.
2. Showcase Social Proof
In simple words, social proof is social influence. Before making a purchase, people love to look for recommendations, reviews, and what people think of your brand. Your website is the place where your target audience will have a look as soon as they come to know about your product. One of the gravest mistakes business owners make in the sales funnel is putting a lot of energy into website design but letting the ball drop when coming off as a trustable brand.
To showcase social proof, you can also include clients’ testimonials as Facebook posts and showcase them on the website. Besides, you can also showcase the likes and share count on the website. This count will act as absolute social proof for your brand.
Remember that, trust is the basis of any relationship, especially business relationships. If you do not build trust with your customers, they will not bother purchasing from your business.
In A Nutshell
Facebook is a humongous platform. You can use it to generate more leads and conversion rates. And when you embed a Facebook feed on the website, it helps you elevate your brand presence in the industry. Remember that not all marketing methods are as effective as a Facebook widget.
So, go ahead, take charge of your business, embed your Facebook feed on the website, and see your business grow.
