Email marketing is a communication channel used to communicate between two or more people and is also used in business organizations. In the olden days, the only communication channel was developed to communicate with friends, family or businesses. As technology started to develop people also upgraded themselves and started using other communication channels. Email marketing is digital marketing or a form of direct marketing which uses email to promote business products. This plays a crucial role in marketing strategy keeping personal engagement with customers through different types of marketing emails.
It is also known that email marketing is an effective tool for marketing campaigns. Also, email is a popular marketing tool especially for businesses because it enhances curiosity in the user. As it stays in the inbox until it’s read and this makes the user read it. There are different types of emails. They are welcome emails, newsletter emails, lead nurturing emails, confirmation emails, dedicated emails, promotional emails, survey emails, and seasonal marketing emails.
Flow of Email marketing
To use Email to SMS marketing one has to know about email templates because email templates help a business to grow and can create an email marketing campaign within minutes. Here are a few free email templates that are available. A business can make use of these free templates as they reduce the work of the business and also there is no need for investment.
Sendinblue:
This is the all-in-one digital marketing platform that helps businesses to build customer relationships through end-to-end digital marketing campaigns. This is a free email template and is of great help for businesses to start email marketing with this. It offers 40+ designs and responsive email templates. A free account can be created with this and can get full access to all email editing tools such as drag and drop, and HTML editors. Its features are email signup forms, advanced reporting and unlimited contact storage which allows free access to all these features. With the help of Sendinblue, one can send 300+ emails per day.
Bee free:
This is a drag-and-drop email editor with 1170+ HTML email templates. It has about 1150 predesigned templates and also offers a blog for new design ideas. As it is a free email template the users can download the templates as an HTML file with images. Its best features are you can start from the point where you stopped which is not available on other sites and it is more convenient for the user. It also provides integration with Giphy which implies it doesn’t allow the use of gifs but allows the use of stickers.
Example: A business wants to use an email template for holiday marketing. The user chooses a template and can customize it to their choice with the help of an email builder. And then the zip file containing the HTML file can be downloaded and can be sent through email.
Stripo:
This has 1000+ free HTML email templates that provide flawless email newsletters within 10 minutes giving fully responsive templates. This also provides customization according to the user’s choice covering confirmation mail, transactional emails, abandonment mail and many more. After using the templates one can export to 70+ ESPs and email clients. Stripe not only helps to choose the best template but also enables one one one to choose which elements to display on mobile devices and which elements are to be hidden. The unique features are drag-and-drop templates, full support for AMP, smart Elements option that helps to reduce the time for creating multiple product cards and the synchronised modules option that allows editing or updating certain elements to all templates. This free site offers to store five email templates allowing four free exports per month.
Unlayer:
This offers over 600+ free email HTML templates and is a professional email design tool, especially for freelancers and businesses. This is also a drag-and-drop email editor which is user-friendly and compatible with all clients. In Unlayer a template can be selected and can be customised according to the user’s choice.
Topol.io:
This is an independent template builder which offers eight basic blocks that you can pull into your template. It allows editing of the images in the editor itself and offers over 150+ ready-made templates. The features are reusable custom blocks, suggesting that you can start from where you have stopped which is pretty convenient.
MailBakery:
This offers high-quality free HTML templates with over 50+ templates for free and fully responsive. The designs are designed in such a way that it helps small businesses also to increase conversions across different industries.MailBakery has a custom email template design that offers a do-it-all-for-me service. To customize the design the user can download the HTML file and copy-paste the code into the preferred email builder service.
Klenty:
Klenty allows the execution of multi-channel sales outreach by sending personalized emails and automating the follow-ups with calls and LinkedIn tasks. This offers 120+ email templates to choose from.
AWeber:
This is an email marketing service provider and a popular email marketing platform with over 150000 users. AWeber is best for small businesses that desire a basic and affordable email marketing tool. It offers over 600 different ready-made templates. The features are drag-and-drop AMP, With AWeber Smart Designer amazing email templates can be built and will also create custom-branded email templates.
Litmus:
This offers free and modern HTML email templates which are easy to use. Users can download over 60+ free HTML email templates and all the resources are freely available so they can be used in email marketing campaigns.
Dyspatch:
This is a no-code template builder offering over 10+ free email templates and a community-designated template gallery is also available for free. This loads the emails faster than traditional emails and is designed with a mobile-first approach.
Email marketing is one of the best ways to have a high success rate in businesses and also creates a path to connect with the audience.
